Reviews

• "Share information about yourself, spread the word about worthy causes, or promote your friends and the great things (or nonsense) they're up to. The app is robust and flexible enough for folks like me (who like to control nearly every aspect of the information piping through the thing), yet intuitive enough to get users rolling in seconds." Source: J.C. Hutchins: Killer Content
• "This is one of the more intelligent advertising campaigns by arguably the world's most successful advertiser." Source: Killer Startups
• "Coke is also smart to create a widget that users should actually find useful, and not something that feels like advertising. [...] you gotta give Coke credit for getting there first." Source: Read/Write Web
• "What I loved about it, though, is that Coke has decided to take a very passive approach, and i think that's what we need more of — don't just think because you're a big company, people are going to share around widgetized versions of your lame PR idea, unless of course, it's useful to THEM." Source: Like I know it
• "I like the fact that they saw consumer value as the most important component in the creation of this app, and understood that brand association would come as a result of this value. [...] For the sake of advancement in social marketing, I am really rooting for Coke on this one!" Source: A Media Circus

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